Traffolyte Key Fobs - Studio Koseda
Studio Koseda, a creative studio renowned for working with globally recognised institutions like the Royal College of Art, Somerset House Studios, and the BBC, approached Brunel Engraving for a unique project. For their exhibition, Fully Detached—a two-week solo exhibition by Sebastian Koseda at the Sarah Kravitz Gallery in Soho Square, which spotlighted the housing crisis and the harsh realities of British architecture—Studio Koseda needed bespoke invitations. These invitations were engraved yellow/black/yellow Traffolyte key fobs, designed specifically for the exhibition, which took place from 22nd January to 4th February 2024.
Working closely with Studio Koseda, Brunel Engraving crafted key fobs using Traffolyte, a material known for its industrial properties and durability. The design required engraving in two fonts: Arial and one of our single-line engraving fonts. Traffolyte was chosen for its robust nature, ensuring that the key fobs were not only visually striking but also long-lasting, perfectly aligning with the exhibition's theme of architectural resilience.
The final product was a set of beautifully engraved key fob invitations that captured the essence of the Fully Detached exhibition. The distinct design, combined with the high-quality materials and precision engraving, provided Studio Koseda with a creative and functional way to invite attendees to the event.
sebastiankoseda.com/projects/fully-detached
The accompanying video showcases the rotary engraving process, highlighting the precision and craftsmanship involved in creating the Traffolyte key fobs. Key moments from the video include the engraving process in action, close-ups of the finished product, and details of the intricate fonts used. This behind-the-scenes footage adds an extra layer of insight into the craftsmanship and care that went into each invitation.